B2B Social Media Marketing: The Complete Guide With Examples

By outsourcing specialized functions to businesses with deeper expertise, you can handle growth more efficiently. Research suggests that businesses using strategic B2B partnerships can cut expenses by 20 to 40%. B2B partnerships help you reduce costs through shared resources and bulk purchasing power. According to McKinsey's 2024 B2B Pulse survey, 71% of B2B companies now offer e-commerce, and online sales account for 34% of total B2B revenue. Stripe, for example, provides the payment infrastructure that powers online transactions for thousands of companies.

• Penn State Outreach used intern-created POV Reels to expand reach beyond its core audience (Socialinsider).
• These are cloud-based software tools sold on a subscription basis to other businesses.
• Run weekly sprints to launch campaigns quickly and acquire initial learning for your best chance at record-breaking marketing revenue.
• Not all businesses are your ideal customers.
• Tailor messaging for each buyer persona and stakeholder group.

83% of video marketers say video has directly increased sales. Personalized videos are 4x more likely to make customers feel individually valued and 3.5x more likely to convert them into customers. Paid video is claiming a growing share of B2B advertising budgets. 51% of video marketers have primarily created live-action video, followed by animated video (23%) and screen-recorded video (19%). For B2B production teams operating with limited headcount, AI tools represent a way to increase output without proportionally increasing costs.

The common thread between all successful brands on TikTok (B2B or otherwise)? Consider these specific strategies and best practices to maximize your brand’s reach and engage your target audience. While there are plenty of opportunities for cross-posting, don’t treat TikTok for B2B exactly like LinkedIn. B2B brands have no shortage of options when it comes to what they post on TikTok.

Examples of B2B Markets and Transactions

Short-form videos, webinars, virtual events, and interactive demos enable deeper Engagement and help explain complex products or services more effectively. Align your team around specific objectives, such as lead generation, conversion rates, pipeline growth, or brand awareness. Product marketers create case studies, demos, webinars, and collateral to educate prospects and support the sales team. ABM targets specific high-value accounts with personalized campaigns tailored to each stakeholder’s needs and challenges. If asking customers to “tell their friends” hasn’t worked, try building a system that guides them through specific, rewarded actions instead. Customers don’t have to figure out how to refer people or worry about whether they’ll get credit.

Customers make purchases for long-term solutions, resulting in a longer sales cycle, longer contracts, and longer relationships with companies. Customers like (if not prefer) to work with account managers and salespeople. Customers appreciate education, but don’t always need it to make a purchase decision.

Create content that answers buyers’ queries

Track by segment to avoid overextending into low-value accounts. Attribution is worthless if you don’t act on it. Anonymous users weren’t resolving to accounts post-conversion.

This applies to the entire customer relationship before, during, and after a deal, which is why it’s so important for marketing teams to collaborate with sales and what is b2b marketing customer service on lead nurturing and relationship management. Finding the perfect mix of messaging and content for each high-value account takes a lot of data and a little trial and error. The most successful B2B marketing teams use a variety of strategies; ABM is just a powerful part of the mix. It’s important to remember that ABM doesn’t replace regular marketing — it complements it. ABM differs from traditional, broad-based marketing because of its narrow focus on high-value accounts.